Guided by the creative direction of Jacquemus and his team, we created a custom typeface and logo that capture the spirit of Le Paysan. Drawing from Simon Porte Jacquemus’s memories of his rural childhood in the South of France, the design brings together the softness of natural fabrics, the lightness of pastel tones, and the quiet poetry of everyday life. It is a visual identity that feels both nostalgic and refined, echoing the intimacy and elegance that define the world of Jacquemus.